I know the big talk is about marketing and this is fine but marketing alone will not suffice. It just won’t.
If there is one thing I have learned in the past 5 years with my facility and the last 2 years with my online business is that you can market all you want but when it’s going to cold traffic, the majority of your efforts will be useless.
Think about when you buy something. I imagine if you were just walking down the street and someone stopped you trying to sell you a $300 product, what would you think?
Who is this fool? Right?
This is what likely happens when you see a Facebook ad for something, even if it interests you, and you skip right over it. Why would you do that?
You don’t know the person or the business or product.
So what does this have to do with value? Think of big brands like Nike, Coke, and Starbucks. They are everywhere and are known for the quality of their products to their consumers.
Coke sponsors every event under the sun, what events have you sponsored?
Their commercials seem endless! How are your facebook videos coming? That is your opportunity to have an audience of thousands EVERY SINGLE DAY. (note to self)
There is a Coke product almost every single place you go! Is the same for you?
Nike…Starbucks…much the same. It’s the difference maker.
The same holds true for us. We have to build the value around the product and services we offer.
Consistently and without any reservation.
It takes GRIT, time and some intense reading and studying. If you don’t have any ideas for content it’s because you are not studying your craft.
Read daily. Listen to podcasts daily. Study daily. Learn daily.
Even if you are just a trainer working for a big box gym, you must do the same. It’s literally no different.
Now, to flip the switch for a second…
Once you have a client you need to do everything in your power to keep them. It’s much easier and cheaper to keep a client than to gain a new one.
Do you have a system (keyword) for client retention? Are you brainstorming each day to see how you over-deliver in some way to create an environment that is on fire every day having your clients thinking about coming to the gym all day long?
Just like an audience sitting in front of you before a very important presentation. Delivery is everything.
Will they be inspired, motivated, energized and having the time of their lives?
They better be because if you haven’t noticed, the competition is getting stiff. The options are endless.
Gyms everywhere attempting to offer everything under the sun for one price.
$10 gyms.
24-hour facilities.
Yoga, Pilates, Bar, Kickboxing, Crossfit, Orange theory, 9 Rounds, running clubs, outdoor bootcamps and the list goes on.
Online training with competition all over the world…
But you have control in one place, your facility.
Consider your customer experience from start to finish and ask yourself if you are overdelivering at every possible chance.
All of my 14 products were born from doing my best to overdeliver in every way I could while making sure to systemize it.
This includes the latest, Innovative Group Training. It’s not a novelty product, its a reality.
Engagement and community are keys to client lifetime, referrals, client value and fitness business growth.
It’s a reality. This is why I Georgette and I created this program.
99 Themed, Partner and Challenge workouts to help increase engagement and keep people energized and enthusiastic!
Imagine attaching a themed workout to every social invention that we have as Americans! People love it!
Partner workouts are unmatched for increasing engagement and results without a doubt.
Challenge workouts…Who doesn’t love to be challenged and have a measurable way to view progress outside of the scale? NO ONE
Honestly, it’s genius in an ebook. Simple yet effective.
Give it a look, for only $29 it should be a pretty simple decision on the time you would save along. Believe me, it took some serious brain power to name and create 99 workouts! Whew!
If that is not enough, you get an amazing $77 bonus that is also guaranteed to increase your client’s experience as well as grow your community into a well oiled referring machine!
Again, simple and effective.
To your success,
Coach Fred
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