Here is your motivation for the day! I wanted to let you know what I am always thinking! So here goes…
You must commit to delivering 10 times the fee in the value you provide for your services.
If you charge $400 a month for training, then you have to do your best to deliver $4000 in monthly value.
I know this sounds crazy but that’s not the point.
The point is that you relentlessly work to deliver 10x the value for your services. You have to give more personal attention to your clients than anyone other trainer or coach does.
You constantly strive to make your workouts more effective and more fun.
You send cards on birthdays and small notes of encouragement by text, email or just calling them. You may even give them something to do when they travel or just on their free time. It shows you go the extra mile.
If you spend some time every day looking for ways to deliver just a little more value, to make the experience that you provide just a little better, then you’ll get to that point where you become #1. I don’t know about you but I want to be the best!
And you know that the competition isn’t doing this. They’re trying to figure out how little they can get away with giving for the fee they charge. But remember: People either want the cheapest or they want the best, and this is how you become the best.
You must be willing to work 10 times harder and smarter than your competition.
If you actually embrace this, it’s a competitive advantage that no one else around will step up to match. Hear me out, not work longer – just harder and smarter.
When they think they know enough, you study. You’re either getting better or worse – every day. Spend most or all of your days getting better.
Remember, there is no instant path to success. Take pride in outworking people. (and your athletes)
The leaders in nearly any field know more about how to be successful than their competition and they work harder. You can do the same. It’s a decision.
You must be willing to set written goals 10 times loftier than you ever have before.
Most trainers make the identical mistake every day. They get up and do the same thing over and over. They have no real goals that drive them forward.
Why settle for mediocrity? Why be comfortable with being average?
John F. Kennedy said,
“Once you say you’re going to settle for second, that’s what happens to you in life.“
I remember having $0 dollars in the bank when I was getting started. It was terrible. Lots of sleepless nights to say the least. At this point, it didn’t matter to me, lofty goals were what kept me motivated, and it keeps me striving to learn and get better every day. Most people won’t set those types of goals. You must.
You must commit to being 10 times more knowledgeable than the competition.
The best don’t get there by accident. I think about my experience and all the results I have helped people to make and that did not matter.
I was still the one to keep studying. I felt like improving was something that never ended. Being the best means always staying one step ahead, and part of that is being a lifelong learner.
You must get 10 times more done than the competition.
Because, ultimately, no one cares what you know, how much potential you have, or how smart and talented you are. They don’t care about all your good ideas or the countless projects you start.
They sure as hell don’t care about the promises you make. They care about how you can help them and their results.
Remember: You only get paid for what you can do, not what you can think about.
Have a Blessed day and go make a DIFFERENCE!