The Most Successful Way to Sell
The goal of every sales session is to build value. Without value, you can’t sell anything because the prospect will not be able to justify the cost.
Ask questions that build value for you (the business or service) and the prospect.
Building Value from the time the prospect walks in until they leave.
- Introduce yourself and get to know them. Find out something about them.
- Learn their name!
- Do you live nearby?
- Do you have children?
- What do you do for a living?
Its important to make a personal connection as soon as possible.
- Be genuine.
The prospect does not want some fake salesperson that promises the world and acts as if you can give them anything they want.
Genuineness breeds trust, and trust is the core of any sale.
- Make it personal and keep them talking.
Make sure to use their name when speaking during a strategy session. Try to get their attention and keep it avoiding silence.
The more they talk, the more insights you get, and the more insights you get, the more value you can provide.
- Ask lots of questions.
Learn as much as you can about your prospects. Developing a connection early will help bring out more about your prospect’s personal life, business goals, or challenges.
- Speak positively and with confidence.
Ask them what they want and need to get out of their training. At this point, you can help them prioritize their needs and set proper goals. It also gets them excited and more likely to buy.
- Solidify what you will offer.
After you have received all the information, you can now begin to build a case for how what you will offer will be a solution to the challenges they are facing.
You can also relay that it will be a collaborative relationship and that both parties will benefit greatly. At this point you can understand each other’s expectations.
- Make the sale!
Figure out what it will take to make the sale happen.
Offer multiple solutions and possible outcomes.
Use the above tools to ask the right questions and make the process a powerful one.
Once you have your prospect talking, listen. The less you talk, the more you’ll learn. The more you learn, the better you will be suited to sell.
Get out there and make some sales like World Class Coaches.
To your success,
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