This month has been super amazing with the birth of my son but super tiring and testing all at the same time! Bittersweet to say the least. I was taught a few years back (thank God) by my coach and mentor Pat Rigsby about my “Ideal Business.” Now I certainly don’t want to steal his business niche… [Read More]
3 Ways To Surpass Your Competition
Today is day 2 of our mastermind meeting here in Orlando, Florida and the weather is simply amazing! It has been super fun hanging out with some superstars especially my boy Jeff Nelson since we finally got a chance to meet up after a long virtual relationship coaching. It it a little weird for me… [Read More]
Bulletproof Marketing
I wanted to share my YEARLY marketing calendar since this is a hang-up for most fit pros. In the graphic, you will see the entire year laid out month by month. Now, this is not to say that there may be some changes such as add-ons or takeaways but this is my compass! This is… [Read More]
Improve Your Sales Instantly
Good Morning! Last day of the mastermind meeting and I have to say, as much as I love it, I’m completely brain dead when we do this. (in a good way of course.) It’s such an incredibly edifying experience to sit in a room with 18 motivated entrepreneurs who are willing to take major risks… [Read More]
Increase Your “Consultation” Show Rate
So we all know that growing a business is about getting new leads, converting them and keeping them as long as possible. I talked about it a few weeks back as well but I wanted to re-visit to share an amazing strategy session hack that I know will help you. Each time I ask a… [Read More]
6 Marketing Non-Negotiables
This topic comes up every day in all my coaching calls. “My FB ad is not working.” I haven’t gotten any conversions. I am not getting enough leads. If you really want to make the most of your marketing campaigns, there are some non-negotiables at least in my opinion and experience. EVERYBODY is marketing, just… [Read More]
You Have To Build Value
I know the big talk is about marketing and this is fine but marketing alone will not suffice. It just won’t. If there is one thing I have learned in the past 5 years with my facility and the last 2 years with my online business is that you can market all you want but… [Read More]
LEVEL Up Your Coaching!
Man, we have to be better! I’m writing this email at 9:30pm after leaving an amazing weekend at the Speed & Power Summit in New Jersey with some amazing coaches and presenters. And I must say, I am fired up. You always leave with some good nuggets and of course I did, actually…I took 3… [Read More]
Do You Want A Tribe?
We all experience the “break up” with out clients and members. No one likes it but it happens. Immediately we begin to wonder what we did wrong or if there was some way we could be better. If not, you should be. One of the biggest challenge we face as fit pros is keeping clients… [Read More]
31 Ways to Take Your Coaching To A New Level
Today I want to talk SHOP! There is a major difference between being a trainer and being a great coach! Trainers write programs and show their clients how to properly execute exercises while coaches go much deeper and change lives. Lasting change is something that goes outside the walls of a gym. I wanted to… [Read More]
Self Education-The Key
Good morning! I gotta tell you, coming off the mastermind meeting and leaving with so many great ideas has me fired up!! No joke Its one thing to set goals but to actually take the necessary steps to get there is another. There is a path if you are willing to choose it! Sometimes its… [Read More]
The Most Successful Way to Sell
The Most Successful Way to Sell The goal of every sales session is to build value. Without value, you can’t sell anything because the prospect will not be able to justify the cost. Ask questions that build value for you (the business or service) and the prospect. Building Value from the time the prospect walks… [Read More]
The Best Thing I Ever Did!
Feeling overwhelmed? Most new fitness business owners are slammed with so much administrative stuff to do especially when trying to grow their business. The best thing I ever did was to hire an assistant to delegate the tasks you do not need to spend time doing. All too often, the first thing that comes to… [Read More]
The Path To Mastery
Good Morning! This is a topic that I love to revisit as often as possible! I think its a path that most are on and desire to excel at. Presently, my coaching staff is reading the book “Chop Wood Carry Water” and this little book is full of amazing wisdom! I thought I would share… [Read More]
Do What You Love-Love What You Do
You’ve probably heard this before but seriously, this is a problem for many fitness business owners and trainers. I was there too, just trying to make a paycheck. This won’t last in our industry. We are in the relationship and people business. We can’t just try to make a paycheck. You will fail. It’s especially… [Read More]
10 Ways To Get Your Clients Results
RESULTS! That’s what everyone really wants but how do they get it? I wanted to share the lesson I had with my coaches and coaching clients today. These are bullet points but I believe you will find this edifying. 1. The importance of the initial conversation. Dig for a real reason they are there. Get… [Read More]
Do You Have A Team?
In order to have a successful fitness business, you have to have a team. I don’t mean just a group of people that work together which is often what I see. Define team? My definition is this: people that come together do achieve a common mission together. This is integral for small business especially fitness… [Read More]
Lessons From A Taekwondo Dojo: Part I
I know that subject line sounded weird but I have been dying to share this with you. About 6 weeks ago, I signed my 3 year old son up to do karate at a local karate dojo. Now, as a small business owner myself, I am always interested in how others run their businesses and… [Read More]
Lessons From A Taekwondo Dojo: Part II
Every time I go to my son’s karate dojo, I learn something new! So this will be lessons from a karate dojo part 2 if you will. I don’t want to take up so much of your time but I felt compelled to share this because i believe it can help us grow our fitness… [Read More]
Finding Your WHY
As often as I think about this topic, I am reminded of the many reasons it’s so important. I am sure you have heard before that you must find your why in order to find your how. Many people have gone before us giving us living examples of how this works! Finding your why is… [Read More]
How To Move From A “trainer” To A “COACH.”
Sometimes in life you have to admit your weaknesses in order to change for the better and move in the right direction. This was the big “AAAHAAAA” moment in my career. I began young as a trainer in a box club really not knowing much other than working out on my own as an amateur… [Read More]
Workouts Versus Programming
It often comes to my attention as it has today with regards to programming between private personal training all the way up to large groups and bootcamps. I am a firm believer that your workouts should always be “programmed” not just written down. The two are completely different. This applies to ALL types of training…. [Read More]
STOP THE BOX JUMP MADNESS
Some posts are too good to not repost! Here is a very common sensical post from world renowned coach Mike Boyle. Here’s my second repost of the same blog. Obviously not seen by enough coaches yet!
Why Trying To Lose Weight Causes You To Fail
One of the phrases we hear most often is “I am not losing weight.” For my trainers, and myself it makes our blood curdle. Out of the many things that come to our minds when we hear this, 5 particular things come to reign supreme: This person has spent a good part of their life… [Read More]
Are You At Your Full Potential?
The first thing that comes to everyone’s mind is no. Not today and probably not ever. Actually, most people do not even understand the extent of their full potential. At TFW Slidell, we want you to know your full potential, strive toward your full potential and do it without fear! Everyday we encounter clients who… [Read More]
Deliver 10x What You Are Worth!
Hey Coaches, Here is your motivation for the day! I wanted to let you know what I am always thinking! So here goes… You must commit to delivering 10 times the fee in the value you provide for your services. If you charge $400 a month for training, then you have to do your best… [Read More]
